What to do:
- Separate sections and explain better
- concept art and ai prompts
Keurig
BUT
FOR
WATER
Summary:
it is a water pitcher that stirs your water and additives through electronic means to deliver
- the best glass of water you have ever had
- this experience [sell it]
you [the center of the universe of course]
your [IT WAS MADE ESPECIALLY FOR ME, IT’S MY PRECIOUS!
/toned down a bit]
the perfect glass of water. (Every time[?])
The container is made out of glass
Maybe there is a version that is stained glass
Maybe a ‘fabric and stained glass mesh’ could be put on the side receiving light to change look of the ‘standard’ model
Perhaps there is a version with etchings of sacred things on it
real gold
real Silver
whatever you want if you got the scratch!
Think delicate ‘scrawling’ that product ‘cool’ effects in/on the water.
Inspire With Imagery!
[Currently shite]
light dancing in glass
in iCloud
sort of like this but way better
Maybe plain is better with ‘accessories’ and ‘upsells’ that allow continuous customization.
like the fabric and glass tapestry thing mentioned above.
“Maybe a ‘fabric and stained glass mesh’ could be put on the side receiving light to change look of the ‘standard’ model”
Inspire With Imagery!
[Currently shite]
light dancing in glass
in iCloud
sort of like this but way better
The lid is made out of something that people are pleased about
Bamboo?
‘Various Exotic Woods that are ”Cruelty Free”’
“Fair Trade” Steel?
Aluminum?
there's no BPa
What other real or perceived things
- people care about or
- pretend to care about
- that should be included in what it does not include?
For something like this, you would need access to a network of people who play this game well and can move at the speed of light...
Or you can read all the labels at Walmart and check Reddit for new things that do bad things that are in the product that are stopping you from giving more money to me.
It is (almost certainly) DISHWASHER SAFE
Except electronics part of course
Maybe a ... problem for someone else.
How do you separate the part that ‘needs to be cleaned’ from the part that ’does not need to be cleaned’
Version 1
Top
EZ Access lid
find the buzz!
Body
Bulbous glass jar very similar in form to what you would find in the ‘countertop water dispenser’ section of Walmart
Would the value of creating a unique shape and size that way the cost of doing so.
subtle nods in the dimensions of the object lead to subtle changes in perception about what the thing is!
Spout
‘Standard’
maybe find a ‘sustainable gimmick’ to ‘make it different’
Motor and Power Source
find someone.
probably single speed? UNLESS able to get ‘brand goodwill’ involved
partnerships would fund this version by giving the ability, through funding, to ‘properly mix’ the well-priced proprietary blends that reap recurring revenue.
find similar intentions and copy until you find someone...
‘programmable eggbeater that can run at variable speeds’
Spoon/Spatula/Stirring Stick
find the ‘real name(s)’
What do the experts call the
‘egg beaters’ that are attached to an egg beater?
Is that what it would be called in this case?
It would likely be better to link to this section from a standalone document until more is decided
It could be the symbol of the company
Add a subheading
It could be a ‘water symbol’ that doesn’t offend
It could be anything
for ‘direct-to-consumer purchases’, they could pick out the one they would prefer as well as ‘NOT ONE BUT TWO!’ bonus stirrer things
Fill port
The water should probably go to a different place than where the motor is
Version 2
Everything version 1 has, but also:
variable speed, multi-geared motor
the ability to ‘properly mix’ proprietary blends
I imagine this like a saline drip or how a fish tank works.
Soda Stream and the like
You can add your official license! GOOP blends
or the Dwayne Wade blend
Thorn [not the same thing, but definitely in line]
They can smile and sell the blends and necessary equipment for you
Some brands and personalities have already sworn allegiance to this product, they just don’t know it yet...
They are incentivized through the synergy with the campaigns they are already waging
same with whatever Coca-Cola wants to call themselves in this scenario...
MORE
Version 3
more bells and whistles.
Mark IV
idk, I just wanted to write that phrase...
The Stirring System
It will catch EVERYONE’S EYE
$$$
It spins and catches the light
- ‘Hey, what is that?’ ‘
- ‘Oh, that is my cool new thing that you should also buy from these fine retailers!’
- MORE
It stirs!
- Dave Asprey people
- The East!
- I got them all!
- Through athlete, personality, and association sponsorship
Sort of like the Pandora or James Avery charms
there are different stirring devices.
They can come in sets or individually
they can represent maybe the phases of the moon,
a plant blooming,
the chakras,
the cross (more challenging to do because of...),
anything people want, preferably they can explain it to their friends and sell the product for me to their friends or anyone they meet/EVERYONE THEY MEET.
Importantly, they touch it.
A part of the ‘fun’ is changing out the stirs to match actual and perceived patterns.
BUT NOT A NECESSARY PART
You could use the same stir the whole period of ownership/lease if you are boring and undesirable to whomever you would like to be desirable to...
“Sex, money, power...It could all be yours with something...lost it.”
Partnership Opportunities
The consumables portion of this opportunity can potentially create the kind of value ‘Keurig’ did for coffee brands.
In this case, it could be
‘health and lifestyle’ brands
- Huberman
- etc.
NASCAR version
GOOP version
etc.
I SKIPPED A LOT HERE OBVIOUSLY
This is where a lot of the money is
Additional Notes
You are dealing with water, so ‘marine conditions’ electronics are a necessity
Refrigeration requirements?
There is a version with multiple gears
functional “accurate” planetarium in the jar mixing your water
This product can be redesigned for almost any market segment/demographic with ‘relative ease’
the big way to get the ‘tough guys’ is to have versions themed after and sponsored by ‘their favorite athlete’
the Dwayne Wade mineral pack...
The Brita users could be pulled in using similar means to what Zero Water or any of the others did.
Their product does this, I guess...BUT CAN IT DO THIS AND THIS AND THIS...
”The more that I think about it, what kind of ‘loser’ would use any other substitute good?”
“This deal is just too good to pass up!”
Maybe a plastic version through a different company/branding/name/etc.